The bottom line is that industrial IoT revenue starts at the top. In order for today’s industry leaders to maintain their market position in a rapidly changing world, digital transformation is necessary at all levels of the organization. The critical path for realizing connected product ROI increasingly passes through product management and executive leadership, rather than engineering teams.
You’re going to be competing with their business model, which solves a complete problem for the customer to the point where that customer no longer even thinks of the new entrant as a competitor to you – it’s just a completely different category.
Read the full article at IoT-Inc for a proven approach to transformation from increasingly commoditized equipment provider to data-driven information company delivering critical business outcomes for your customers.